Think of our market research services having the talent to create customized products.

We use research methods and techniques the same way a talented tailor handles his own scissors: to make the finest cut in an apparently ordinary pile of clothes.

The best way to do things is not the one most often used, nor the most praised one, but the one that suits you best.

Together we can choose the most suitable for you Market Research Tools.

Concept Laboratories

Concept Laboratories are Ideation & Creative Development Sessions that invite over creative persons, consumers and/or experts in a field to contribute ideas important to a specific industry. It may be the case to develop new products, new brands; or to assess quality innovation in services or products.

Advertising Testing

Advertising Testing measures the effectiveness of advertising campaigns or commercials in both pre- and post launching stages at both rational and emotional levels. Advertising Research can provide key insights regarding the noticeability, the comprehensibility and the persuasive value of the tested ad.

Brand Name Testing

Brand Name Testing gives valuable indications on consumers’ feelings, consumers' attitudes and perceptions about potential names of your products or services. Brand Name Testing provides key insights into prospects’ reactions to your top name candidates and the reasons for those reactions.

Concept Testing

Concept Testing provides consumers’ input before major investments are extended to the next development stages. By testing your concepts, you will gain a valuable consumer input at an early stage of new product development and you will be provided with information and insights which will inform future directions and potentially avoid expensive mistakes.

Pack Testing

Pack Testing provides basic consumer input needed to evaluate current and new developments. The method is based on the comparison of at least 2 packs, typically the Current pack and the Alternative one for a product brand. Package Research can be used from the early stage of development to the launching stage. Pack Testing gives you indications on the best proposition, strengths and weaknesses against benchmark.

Product Testing

Product Testing is designed to help marketers and manufacturers achieve and maintain product competitiveness (physical and sensorial measurement). Using this technique, you can test the performance of both existing products and new products, from the development stage to the launching stage. Product Testing gives you indications on the best proposition, strengths and weaknesses against competitors and indications on product’s attributes that drive the acceptability.

Because we are open to new ideas and permanently updated with the new developments we can provide you also with the most recent research techniques.

Bulletin Boards

Bulletin Boards are offline discussions over the Internet; we recommend Bulletin Boards as a qualitative research method when is the case to interrogate busy professionals, geographically dispersed people, when targeting special segments of consumers for whom the online medium is convenient and appropriate, or in the case of sensitive topics. This kind of research method allows people more time to think about what they want to communicate, and even come back over ideas and develop new topics. Discussions with a group of participants can extend over a few days.

Online Questionnaires

Online Questionnaires use the online medium and nowadays’ software capabilities to make the full potential out of quantitative surveys: they combine rapidity, efficiency, thoroughness still keeping in mind responsibilities towards target recruiting, security and confidentiality items and, collection and analysis of data.

Touch Points Research

Touch Points Research is a consumer brand experience measure. It provides you with valuable indications on touchpoints' effectiveness, strengths and weaknesses of your own brand versus competitors’ in terms of brand experience, from one particular point of view: brand communications.

Positioning Research

Positioning Research provides marketers with gainful insights about how the target market sees the brand in itself and relative to its competitors and what does the brand stands for. The brand positioning strategy is highly important for achieving competitive advantage.

Price Sensitivity Testing

Price Sensitivity Testing evaluates the price perception and the acceptance level among consumers. Price Sensitivity Testing gives you indications on the optimum price that will maximize the revenues and/or market share.

Segmentation Research

Segmentation Research identifies different groups of consumers in order to target specific products and services for each group (or segment). By customizing the offer to the segments of interest you are able to more precisely meet your consumers and consequently gain a higher level of share and/or profit. According to your needs, we can design your market segmentation: consumers are segmented a priori based on demographics, or by usage, by psychographics or by needs.

Test Market

Test Market is a small-scale product launch used to determine the likely acceptance of a product before actual launch. All marketing mix elements are tested. Test Market research can help you fully understand your product’s potential in the market. Test Market will provide you a number of business benefits including refinement of product’s characteristics and marketing plan prior to launch and estimating the demand for the product thus increasing accuracy of forecasting for launch.

If you look for expertise in Trade Marketing Area, we are here to help you find answers to specific questions that may appear.

Channels Evaluation

Channels Evaluation measures the communication effectiveness of currently used trade channels. We look at which venues you are currently using to dialogue with your consumers, look at ways to maximize existing-channel impact through communication and, if practical, make recommendations regarding alternative channels.

Controlled Store Test

Controlled Store Testing measures the consumers’ response to a change on in-store (price, line extension, communication materials, merchandising, s.o). This method gives indications for retail planning: gains/ risks before actual roll-out.

Customer Satisfaction Study

Customer Satisfaction Study evaluates customers’ experiences with the purchases they make and the service they receive. This market research tool gives valuable information about customers’ experience with your company and its representatives, about customers’ intent to buy again and tells you how likely they are to make further recommendations about your company. Collecting feedback helps you ensure that your business meets and - even more exceeds, your customers’ expectations.

Mystery Shopping

Mystery Shopping evaluates the performance of own staff based on their interactions with customers or consumers. Mystery shopping can provide you with the opportunity to achieve customer service excellence through independent customer service evaluations.

Web Ethnography

Web Ethnography uses web pages, chat pages, forums, blogs as case studies to develop hypothesis, confirm theories or deepen understanding about specific segments of consumers: studying consumers' socio-cultural environment, consumers' behaviors, their interests and the usage of products or services etc. Web Ethnography can be used as part of a larger study, or solely.

What people need most is Belief.

And we need Myths to shape our worlds. You may call them whatever you want. But Myths are all made of the same stuff: Hope, Trust, Fulfillment, Satisfaction, Responsibility, Love, Commitment, Engagement. Each of us has own Myth. And some of us share the same Myth. Some just need more power and clarity to envision and entrust own Myths.

In trust of that we are dedicated to supporting people to express and give shape to their myths and their worlds.

You are welcome to take a look, and share with us, knowledge, beliefs and insights!

Truth is not about figures. Qualitative Research is not about right or wrong. Enjoy and learn with us to create Reality from different perspectives. In Qualitative Research one needs all senses, the 5 physical faculties: sight, hearing, smell, taste, touch; and a lot more: empathy, candor, intuition, spirit, connectivity.

Qualitative Research is designed to improve knowledge, ideation and real understanding. That is why we advice to think about your Business and your Consumer and begin now to do something for a complete understanding. And this is an idea of how you can think about it.

You may start addressing some specific business needs you have through: Consumer Research (attitudes, usage and behaviors research), Brand and/or Product Research (concept testing, product testing, pack testing, idea testing, name testing etc.), Concept Development (idea generation sessions, creative development), Advertising Research, Corporate Research, B2B Research. Using focus groups, in-depth interviews, observation, Ethnographic research, or a combination of qualitative methods and techniques - depends entirely on your research’s specificities.

Or, you may want to better understand your target consumers, understand your market segments’ profiles, or the socialnetworks in a specific market group.

You can learn about Women Life&Style (women are not a niche, they are a majority); find out if we have yuppies in Romania (how do we call our Young Urban Professionals, and what’s to know about them); live dangerously and challenging with young aged people - they are Whiz Kids or cool Youth…

Taste a slice of people’s lives through direct participation and observation with Ethnographic Research.
Find out how your company could get socially involved, or how to prove your corporation social responsibility; and what this has to do with word-of-mouth marketing and customer relationship marketing.
And a lot more.

In Qualitative Research only curiosity can set the limits.

Quantitative research is most common encountered as part of formal or conclusive research.
Along with qualitative, quantitative research techniques are part of primary research. The data are usually gathered using structured research instruments.

Quantitative research generates numerical data or data that can be converted into numbers. The quantitative results are based on large sample sizes that are representative of the target population; they have high reliability and are easily replicated.

At Novel Research we militate for mixed marketing research - integration of qualitative and quantitative methods.
We are convinced that the services we provide are able to meet clients’ needs and can determine whether their marketing activities are both customer driven as well as profitable. There are two distinct situations when the need for information about customers or competitors usually springs out: a profitable business growing up, or a less profitable business trying to overcome its weaknesses difficulties. The projects we run at Novel Research can provide the insights, can open the perspectives necessary for our customers to (re)direct their marketing efforts so as to become more relevant and profitable in the market.

The saying, "it's more important to do the right thing than to do things right" applies to our marketing research strategy. We are committed to assist you to avoid exploring irrelevant issues, unviable paths or using inappropriate interviewing and questioning; both situations could generate useless information and accordingly, lack of efficiency and effectiveness. Being relevant, reliable and actionable - we regard it as a must have.
You can rely on our expertise in: Usage & Attitudes Surveys, Market Segmentation, Brand and/or Product Research (concept testing, product testing, pack testing, idea testing, name testing, positioning research etc.), Advertising & Promotion Research, Price Sensitivity Testing, Corporate Research, B2B Research, Trade Research (customer satisfaction studies, mystery shopping) but also Online Research through electronic questionnaires.

The quantitative research techniques we implement depend entirely on your business needs and research’s specificities: self-administration, in-home/face-to-face, CATI, on-line methods.

At Novel Research we cover all major cities in Romania. Our field coordinators & interviewers are well trained and able to deliver high standard services.