Together with our partners and clients we shall find the way to turn knowledge and experience into effective action. That is the challenge we embrace and find mostly attractive. In every area our clients are developing their businesses, Novel Research endeavors to help create marketing strategies that meet short-term goals and envision long-term successes.

Consumer Research

Understanding and predicting consumer behavior is very important for the Brand Marketing strategy. We can customize the market research tools to impact on this information in an actionable way. A wide range of consumer research techniques is available and can be tailored to your business needs: consumer behavior studies, consumer attitude studies, concept testing, price sensitivity testing, product testing, pack testing, advertising testing, market segmentation, point of interactions research, and so on.

Desk Research

Using already existing data is less time and money consuming. There is a lot of information in the market; the most important thing about that is how to use it and how to acquire data integration. We have the knowledge of where to search for it and how to find it. Our skills can be used to sustain your management decisions, to provide directions for primary research or to identify issues for further investigations.

Trade Research

Understanding the interactions between the supplier and the retailer, and between the retailer and the shopper is very important for the Trade Marketing strategy. We can prove that our expertise in the area entitles us to become a center of excellence in this domain in Romania by executing high standard projects as follows: segmentation in retail, shopper research, evaluating and measuring the influence of different marketing mix elements on shopping behaviors, channel evaluation, customer satisfaction studies, retail design, mystery shopping.

Online Research

The continuing growth of the internet technology strongly influences the market research industry. The Online Market Researche we can conduct for you provide fast and cost effective methods for reaching your target audience. Internet market research is at your disposal: Web Ethnography, Online questionnaires, Bulletin Boards.

Business to Business Research

In nowadays’ marketplace, it takes more than high technology, good products or competitive pricing to be successful. Companies need a business to business marketing strategy – a way to identify, segment, quantify, locate and target their most important business-to-business customers and business-to-business marketing prospects to reach future goals. This is business to business market research.
We are here to assist you in understanding your business from your business partners’ point of view!

Marketing Consultancy

With a passion for excellence, our team members accomodate a full range of marketing services in market research area (project management, selection of best method, sample definition, questionnaire design, presentation of results, data interpreting), trade area and retail sector (retail analysis, appropriate mix of POP Materials, hot spots), marketing intelligence (retail consulting, trends, forecasts) and specialized training on market research projects.

What people need most is Belief.

And we need Myths to shape our worlds. You may call them whatever you want. But Myths are all made of the same stuff: Hope, Trust, Fulfillment, Satisfaction, Responsibility, Love, Commitment, Engagement. Each of us has own Myth. And some of us share the same Myth. Some just need more power and clarity to envision and entrust own Myths.

In trust of that we are dedicated to supporting people to express and give shape to their myths and their worlds.

You are welcome to take a look, and share with us, knowledge, beliefs and insights!

Truth is not about figures. Qualitative Research is not about right or wrong. Enjoy and learn with us to create Reality from different perspectives. In Qualitative Research one needs all senses, the 5 physical faculties: sight, hearing, smell, taste, touch; and a lot more: empathy, candor, intuition, spirit, connectivity.

Qualitative Market Research is designed to improve knowledge, ideation and real understanding. That is why we advice to think about your Business needs and your Consumers' demands and begin now to do something for a complete understanding. And this is an idea of how you can think about it.

You may start addressing some specific business needs you have through: Consumer Market Research (consumer attitudes, usage and consumer behavior studies), Brand Research, and/or Product and Package Research (brand testing, concept testing, product testing, pack testing, idea testing, name testing, etc.), Concept Development (idea generation sessions, creative development), Advertising Research, Corporate Research, B2B Research. Using focus groups, in-depth interviews, observation, Ethnographic research, or a combination of qualitative methods and techniques - depends entirely on your research’s specificities.

Or, you may want to better understand your target consumers, understand your market segments’ profiles, or the social networks in a specific market group.

You can learn about Women Life&Style (women are not a niche, they are a majority); find out if we have yuppies in Romania (how do we call our Young Urban Professionals, and what’s to know about them); live dangerously and challenging with young aged people - they are Whiz Kids or cool Youth…

Taste a slice of people’s lives through direct participation and observation with Ethnographic Research.
Find out how your company could get socially involved, or how to prove your corporation social responsibility; and what this has to do with word-of-mouth marketing and customer relationship marketing.
And a lot more.

In Qualitative Research only curiosity can set the limits.

Quantitative market research is most common encountered as part of formal or conclusive research.
Along with qualitative research, quantitative research techniques are part of primary research. The data is usually gathered using structured research instruments.

Quantitative market research generates numerical data or data that can be converted into numbers. The quantitative results are based on large sample sizes that are representative of the target population; they have high reliability and are easily replicated.

At Novel Research we militate for mixed marketing research - integration of qualitative techniques and quantitative methods.
We are convinced that the services we provide are able to meet clients’ needs and can determine whether their marketing activities are both customer driven as well as profitable. There are two distinct situations when the need for information about customers or competitors usually springs out: a profitable business growing up, or a less profitable business trying to overcome its weaknesses and difficulties. The projects we run at Novel Research can provide the insights, can open the perspectives necessary for our Clients to (re)direct their marketing efforts so as to become more relevant and profitable in the market.

The saying, "it's more important to do the right thing than to do things right" applies to our marketing research strategy. We are committed to assist you to avoid exploring irrelevant issues, unviable paths or using inappropriate interviewing and questioning; both situations could generate useless information and accordingly, lack of efficiency and effectiveness. Being relevant, reliable and actionable - we regard it as a must have.
You can rely on our expertise in: Consumer Usage & Attitudes Surveys, Market Segmentation, Brand Research, and/or Product Research and Package Research (concept testing, product testing, pack testing, idea testing, name testing, positioning research etc.), Advertising Research & Promotion Research, Price Sensitivity Testing, Corporate Research, B2B Research, Trade Research (customer satisfaction studies, mystery shopping) but also Online Research through electronic questionnaires.

The quantitative market research methods we use and implement depend entirely on your business needs and research objectives: self-administration, in-home interviews/face-to-face, CATI, on-line methods.

At Novel Research we cover all major cities in Romania. Our field coordinators & interviewers are well trained and able to deliver high standard market research services.